Strategic direction
I enjoy thinking ahead and connecting pricing, product positioning, margin and market opportunity.
Design-minded commercial CV
Commercial Strategy, Pricing & Data Lead
I connect product, market, pricing and data — turning complexity into scalable solutions that create long-term value.
Profile
Product + design + data + pricing
My strength is acting as a translator between business, product, systems and data. I work with structure and detail, while keeping sight of the broader commercial context.
Operational strength
I build models, processes and tools that work in everyday practice — not only in presentations.
Change momentum
I work persistently with onboarding, explanation and trust-building, especially when new principles need to be embedded.
Design Lens
Designing the structure behind better commercial decisions.
My background in Design Engineering and Design Management shapes how I work: I explore the problem, understand the people involved, and then build systems that are both usable and enduring.
Human-centred systems
I design processes and tools around the people who need to use them.
Structured creativity
I move between exploration and precision: first understanding the problem, then shaping the solution.
Commercial clarity
I translate product, pricing and data into decision support that can become action.
Solutions
What I build needs to last
Selected solutions and responsibilities showing my direction from pricing execution towards commercial decision support.
Future-proof sales price setup
Structures and simplifies the handling, validation and maintenance of sales prices across the product assortment.
Fabric & Leather Calculator
Price configuration of non-standard products with a focus on transparency, scalability and commercial usability.
Material Database
A structured database for upholstery test results in non-standard materials, supporting better product and pricing decisions.
Royalty settlement for licensed markets
Mapping and settlement logic that connects partner data to HAY products and supports accurate royalty calculations.
Base price logic from DKK to EUR
Onboarding Category Directors and Category Managers in new pricing logic, including both commercial and technical nuances.
Weekly commercial insights
Analysis of changes in invoicing, order intake and product margins as commercial decision support within Finance.
Experience
From design management to commercial pricing & data
My career has gradually moved towards the place where product understanding, data models and commercial decisions meet.
Pricing Specialist / Pricing & Data Lead, Finance · HAY
Developing pricing and data solutions, driving price adjustments, analysing commercial performance and acting as a bridge between Finance, Category Management, Product Development, Sales, IT and Master Data.
Master Data Manager · HAY
Led the Master Data team with responsibility for valid ERP data, product structures, product configuration models, processes and data quality at scale.
Master Data Controller · HAY
Worked hands-on with master data, price uploads, quality assurance and data extracts in close collaboration with Procurement, Sales and Logistics.
Project Consultant · Blue Line
Analysed competitive conditions in new markets and developed go-to-market strategy for selected markets.
Jr. Design Manager & Project Coordinator · 3PART A/S
Coordinated projects, facilitated progress and developed tools for tracking project progress, hours and resource allocation.
Core Capabilities
Design-minded strategy with data muscles
Contact
Let’s talk about pricing, data and better commercial decision-making.
This page is designed as a living CV: a way to show experience, direction and the professional space where I create the most value.